Fu Yuhua, Florentin Smarandache
2013
The idea of Cultural Advantages - while perhaps has been discussed elsewhere - is mostly treated only as sub-chapter in discussions concerning competitive advantage, or development economics studies. But most economics students keep on thinking in the framework of Ricardo-Adam Smith’s Comparative Advantage or Porter’s Competitive Advantage, i.e. a country should be able to offer goods at competitive prices (read ‘low prices’) to keep its competitive edge. But in the framework of Cultural Advantages, these rules are now changing. While price keeps on being a determining factor, other factors also play critical roles, for instance willingness to learn new cultures, and to gain new (exotic) experience, which can be found by visiting other countries. This is the beginning of Cultural Advantage studies. To summarize our ideas in this presentation, the cultural economics is possible mainly because modern consumers demand not only ‘goods’ (called ‘mass products’), but also experience (learn each other’s cultures, languages, etc.) We acknowledge that this study is far from being complete, and therefore would like to invite others to contribute to its further development.
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