John A. Robinson
During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function.
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