Muhammad Naparin
2024
The book “GREEN BUSINESS MODEL, THE FUTURE MEGATREND: SOLUTION FOR GLOBAL SUSTAINABILITY WITH AN ENVIRONMENTAL-BASED VIEW (EBV) APPROACH 2nd GLOBAL EDITION” provides practical and theoretical understanding of the green business model in order to create a sustainable, superior, profitable, agile, dynamic business that plays an important role in global sustainability. It also provides a comprehensive overview of the myriad environmental problems facing the Earth and relates these to the immediacy of rethinking our current business models to incorporate pro-environment values without impacting economic success by adopting an environmental-based view (EBV). The book makes a convincing argument that moving to green business models will enhance business success on multiple levels and is filled with examples of how innovative practices have made a difference for businesses around the world. The book is global in breadth and makes a universal case that is relevant to a broad range of businesses and business models. Providing economic, cultural, and ecological well-being as the core values of a business is covered in detail through the eight well-written chapters. Given the importance of this book, this book is highly recommended as an important reference for academics at all levels of study, business practitioners, environmentalists, consultants, and other stakeholders.
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