Dr. Gohar Mushtaq
2002
The beard is a part of the male anatomy which beautifies, gives respectability and adorns the man. Dr. Daniel G. Freedman, at the University of Chicago (U.S.A.), did research on the survival value of the male beardedness. To test his theory, Dr. Freedman and his graduate students asked a group of undergraduates about their feelings about beardedness by giving them questionnaires as well as interviewing them. One of the graduate students further interviewed seven women about their feelings toward men with beard. The female students rated a bearded male face as more masculine, independent, sophisticated and mature as compared to a clean-shaven male face. They concluded from their studies that a beard increases "sexual magnetism" and attractiveness and makes the men more appealing to women. The presence of a beard makes a man appear more masculine to a woman, and she feels more feminine towards him. This research carried out by Dr. Freedman in the field of social psychology shows that the presence of beard on a man’s face makes him sexually more attractive to women.
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