Ph.D. Ab Stevels
The booklet ‘EcoDesign at Philips Consumer Electronics (PCE), 1993-2008, the Reverse Perspective’, described the development of EcoDesign in this division of the Philips concern. The introduction process was summarized in a model consisting of five ‘waves’. Some fifty short stories illustrating these developments were presented as well. This material represents a set of experiences of which many elements are still relevant today for practitioners of applied EcoDesign and for environmental managers wanting to introduce EcoDesign in their organizations. Soon after the publication of the booklet, the question came up why the developments as described happened as they did? Most research/academic literature describe how EcoDesign should be introduced in industrial organizations in a way quite different from what happened at PCE. Is PCE a special case, or is a different approach required for the implementation of EcoDesign in the electronics industry? And how can EcoDesign be introduced much faster than the 10 years it took at PCE to reach maturity? In this new publication, the events at PCE are also put into a more general perspective: what are the similarities or differences between introducing EcoDesign with introducing Quality Management, and ‘new technology’ more generally?
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