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Diffusione Dell'Immagine Turistica Dei Laghi Della Regione Prealpina Transfrontaliera : Volume 42, Issue 4 (30/11/-0001)

By Brusa, C.

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Book Id: WPLBN0003992245
Format Type: PDF Article :
File Size: Pages 5
Reproduction Date: 2015

Title: Diffusione Dell'Immagine Turistica Dei Laghi Della Regione Prealpina Transfrontaliera : Volume 42, Issue 4 (30/11/-0001)  
Author: Brusa, C.
Volume: Vol. 42, Issue 4
Language: English
Subject: Science, Geographica, Helvetica
Collections: Periodicals: Journal and Magazine Collection, Copernicus GmbH
Historic
Publication Date:
-0001
Publisher: Copernicus Gmbh, Göttingen, Germany
Member Page: Copernicus Publications

Citation

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Brusa, C. (-0001). Diffusione Dell'Immagine Turistica Dei Laghi Della Regione Prealpina Transfrontaliera : Volume 42, Issue 4 (30/11/-0001). Retrieved from http://worldlibrary.net/


Description
Description: Istituto di Scienze Geografiche, Università di Parma, Borgo Carissimi 10, 43100 Parma, Italy. The present paper arose from the publication of a new law on the promotion of tourism in Italy. It focuses on the image of the Lakes area in the Swiss– Italian border region–a traditional tourist area-as conveyed by the various regional tourist agencies through their information brochures and leaflets. The two «myths» appearing most frequently are the mediterranean character and the natural features of the region in question. The Swiss promotors also emphasize sports activities and the cultural heritage, two elements of the image which are particulary efficient components of the image.The analysis of the brochures and leaflets reveals that the different tourist agencies ought to coordinate their information activities more fully in order to create an integrated image of the region.This in turn could help to better exploit the tourist potential of the region.

Summary
Diffusione dell'immagine turistica dei laghi della regione prealpina transfrontaliera

 

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