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Introduction to Strategic Planning

By Policastro, Michael L.

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Book Id: WPLBN0000696902
Format Type: PDF eBook
File Size: 190,419 KB.
Reproduction Date: 2006
Full Text

Title: Introduction to Strategic Planning  
Author: Policastro, Michael L.
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections: Small Business Administration Collection
Publication Date:
Publisher: Small Business Administration


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Policastro, M. L. (n.d.). Introduction to Strategic Planning. Retrieved from

Government Reference Publication

Introduction : this publication introduces you to strategic planning. Such a plan will help you to take advantage of your company's strengths. Eliminate or reduce your company's weaknesses. Capitalize on opportunities and emerging trends. Take defensive steps to reduce threats facing your business. Bring together all your company's resources, and direct them toward specific goals in areas such as sales growth, profit, productivity and service. Prioritize and document all the goals your company wants to accomplish over the next three to five years. Allocate resources and assign responsibilities.

Table of Contents
TABLE OF CONTENTS INTRODUCTION 1 WHAT IS A STRATEGIC PLAN 1 IS STRATEGIC PLANNING NECESSARY? 1 ANALYZE THE BUSINESS ENVIRONMENT 2 THE PLANNING SESSION 2 Analysis of Strengths, Weaknesses, Opportunities and Threats (SWOTs) 2 Mission Statement 4 Key Results Areas 4 Strategic Objectives 5 Tactical Objectives 5 Budgeting and the Strategic Plan 6 Target Dates 6 Coordinating and Monitoring the Strategic Plan 6 COMPLETING AND COMMUNICATING THE PLAN 6 WHY STRATEGIC PLANS FAIL 7


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