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The Cursor

By Anderson, Brad

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Book Id: WPLBN0000578675
Format Type: PDF eBook
File Size: 141.59 KB.
Reproduction Date: 2005

Title: The Cursor  
Author: Anderson, Brad
Volume:
Language: English
Subject: Trade, Import and export controls, Export controls--United States
Collections: Export and Trade Collection
Historic
Publication Date:
Publisher: Federal Trade Commissionn (FTC)

Citation

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Anderson, B. (n.d.). The Cursor. Retrieved from http://worldlibrary.net/


Description
Export and Trade Government Reference Document:

Excerpt
Excerpt: One of the most widespread missteps that companies make when developing overseas channels is using an exact replica of their U.S. channel strategy. It happens all the time, why? -- ?It?s comfortable.? -- ?It works here, it must work everywhere.? -- ?Management won?t buy off on a different strategy.? -- ?It?s the way we sell.? These are some of the typical responses I hear when companies talk about exporting their products or services. The key factor in developing foreign markets is to understand the market and customers. What works well for a U.S. company will often not transfer to success abroad. There are many factors that contribute to the need for a unique channel strategy in each part of the world.

 

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