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Applying Innovation Diffusion Theory to the Management of Change

By Leonard-Barton, Dorothy

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Book Id: WPLBN0000491433
Format Type: PDF eBook
File Size: 1.2 MB
Reproduction Date: 9/3/2008 23:02
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Title: Applying Innovation Diffusion Theory to the Management of Change  
Author: Leonard-Barton, Dorothy
Language: English
Subject: Innovation Management, Marketing Management, Management
Collections: American Libraries Collection
Publication Date:
Publisher: Cambridge, M.A.; Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Bibliography: p. 19-20

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