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Remarks of Ftc Chairman Timothy J. Muris Cable Television Advertising Bureau

By Muris, Timothy J.

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Book Id: WPLBN0000240659
Format Type: PDF eBook
File Size: 0.3 MB
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Title: Remarks of Ftc Chairman Timothy J. Muris Cable Television Advertising Bureau  
Author: Muris, Timothy J.
Language: English
Subject: Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections: Economics Publications Collection, Federal Trade Commission
Publication Date:
Publisher: Government Printing Office


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Muris, T. J. (n.d.). Remarks of Ftc Chairman Timothy J. Muris Cable Television Advertising Bureau. Retrieved from

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I was asked to speak about the FTC?s efforts to stop deceptive weigh loss advertising. This issue has been at the top of our agenda since I became Chairman in 2001. It involves a multibillion-dollar-a-year industry, a wide spectrum of media, and a plague of deceptive claims. These ads promise that their products will cause fast and substantial weight loss without dieting, exercise, or any other effort. These ads urge consumers just to take a pill, or wear a belt, patch, a certain earring, or a particular shoe insole ? which will miraculously result in loss of excess weight and body fat. You know the ones I mean because they are everywhere ? in magazines, newspapers, supermarket tabloids, infomercials, commercial e-mail, Internet websites, on the radio, and, yes, on cable TV. Here is one example of what I am discussing. Let me show you a videotape of a portion of the infomercial by Enforma Natural Products, Inc. that makes these types of fraudulent claims.1...


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