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Please Consider Exempting Newspapers from the Proposed Telemarketing Sales Rules for the Following Reasons

By Roszczyk, Stephen A.

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Book Id: WPLBN0000055239
Format Type: PDF eBook
File Size: 0.1 MB
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Title: Please Consider Exempting Newspapers from the Proposed Telemarketing Sales Rules for the Following Reasons  
Author: Roszczyk, Stephen A.
Volume:
Language: English
Subject: Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections: Economics Publications Collection, Federal Trade Commission
Historic
Publication Date:
Publisher: Government Printing Office

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Roszczyk, S. A. (n.d.). Please Consider Exempting Newspapers from the Proposed Telemarketing Sales Rules for the Following Reasons. Retrieved from http://worldlibrary.net/


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Government Reference Publication

Excerpt
Places newspapers at an unfair competitive disadvantage; Throughout the years, the industry has worked hard to establish and maintain ethical telemarketing standards by valuing its relationship with its customers and using telemarketing in a judicious manner. Subjecting newspapers to national DNC lists, restricting its ability to use out-of-state third party vendors and tightening ?express verifiable authorization? rules would place newspapers at an unfair, competitive disadvantage by limiting its ability to attract new subscribers and maintain its current customer base. Efficient and cost-eflective telemarketing is essential to maintaining a newspaper?s fiscal health: Almost 60% of the industry?s new subscriptions and upwards of 90% of subscription renewals are sold via telemarketing. The proposed interstate telemarketing rules would place an unfair financial burden on the industry, particularly small market newspapers and-those with circulation that crosses state boundarizs, by foicing many telemarketing functions ?in-house?. This would dramatically impact the operational functionality of the current business model. Erodes the industry?s fiscal health would ultimately restrict consumer choices: Newspapers have a well established reputation for integrity, fairness and civic responsibility. This reputation is a result of the industry?s ability to deliver a highly-valued news and information product. An erosion of the industry?s fiscal health and current customer base could cause smaller or marginally profitable newspapers to fail thus limiting consumer choices of print media. In the process, limiting free speech and stifling diverse opinions.

 

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