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Public Policy Issues in Direct-To-Consumer Advertising of Prescription Drugs

By Calfee, John E.

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Book Id: WPLBN0000042864
Format Type: PDF eBook
File Size: 0.3 MB
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Title: Public Policy Issues in Direct-To-Consumer Advertising of Prescription Drugs  
Author: Calfee, John E.
Volume:
Language: English
Subject: Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections: Economics Publications Collection, Federal Trade Commission
Historic
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Publisher: Government Printing Office

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Calfee, J. E. (n.d.). Public Policy Issues in Direct-To-Consumer Advertising of Prescription Drugs. Retrieved from http://worldlibrary.net/


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Government Reference Publication

Excerpt
I wish to thank Ed Slaughter of Prevention Magazine for providing data and comments on earlier, related drafts, and Randolph Stempski for data analysis. I benefitted greatly from comments by Pauline Ippolito and two anonymous reviewers. I also gratefully acknowledge partial financial support from the Coalition for Health Care Communication, whose members are the American Association of Advertising Agencies, the American Advertising Federation, the American Medical Publishers Association, the Association of Medical Publications, the Association of National Advertisers, the Healthcare Businesswomen?s Association, the Healthcare Marketing & Communications Council, the Medical Marketing Association, the Midwest Healthcare Marketing Association, and the Public Relations Society of America.

 

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