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Before the Federal Trade Commission Comments of the Direct Marketing Association, Inc. On the Can-Spam Act Rulemaking, Project No. R411008

By Plesser, Ronald L.

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Book Id: WPLBN0000033828
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Title: Before the Federal Trade Commission Comments of the Direct Marketing Association, Inc. On the Can-Spam Act Rulemaking, Project No. R411008  
Author: Plesser, Ronald L.
Volume:
Language: English
Subject: Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections: Economics Publications Collection, Federal Trade Commission
Historic
Publication Date:
Publisher: Government Printing Office

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Plesser, R. L. (n.d.). Before the Federal Trade Commission Comments of the Direct Marketing Association, Inc. On the Can-Spam Act Rulemaking, Project No. R411008. Retrieved from http://worldlibrary.net/


Description
Government Reference Publication

Excerpt
I. Introduction, Summary, and Background The Direct Marketing Association (?The DMA?) is pleased to submit these comments on the Federal Trade Commission?s (?Commission?) request for public comment on the ?CANSPAM Act Rulemaking, Project No. R411008.? 16 C.F.R. Part 316; 69 Fed. Reg. 11776 (March 11, 2004). The DMA also submitted comments on March 31, 2004 opposing the creation of a ?National Do Not E-Mail Registry.? The DMA is the largest trade association for businesses interested in direct, database, and interactive marketing and electronic commerce. The DMA represents more than 4,000 companies in the United States and 53 other nations. Founded in 1917, its members include direct mailers and direct marketers from 50 different industry segments, as well as the non-profit sector. Included are catalogers, financial services, book and magazine publishers, retail stores, industrial manufacturers, Internet-based businesses, and a host of other segments, as well as the service industries that support them.

 

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