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United States of America before the Federal Trade Commission Office of Administrative Law Judges

By Atkinson, Theodore W.

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Book Id: WPLBN0000002566
Format Type: PDF eBook
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Title: United States of America before the Federal Trade Commission Office of Administrative Law Judges  
Author: Atkinson, Theodore W.
Volume:
Language: English
Subject: Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections: Economics Publications Collection, Federal Trade Commission
Historic
Publication Date:
Publisher: Government Printing Office

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Atkinson, T. W. (n.d.). United States of America before the Federal Trade Commission Office of Administrative Law Judges. Retrieved from http://worldlibrary.net/


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Government Reference Publication

Excerpt
INTRODUCTION AND SUMMARY OF THE ARGUMENT: A review of the advertising being challenged in this case reveals that it is, at its heart, comparative advertising. Complaint Counsel does not and cannot dispute that in looking at the express claims made, the Ab Force advertising makes truthful comparisons of the Ab Force to similar electronic muscle stimulation (EMS) products, and offers consumers the opportunity to buy that same technology at a much lower price than that offered by other advertisers. This is exactly the type of advertising that the Commission has lauded as a source of important information to consumers and assists them in making rational purchase decisions. Commission Statement of Policy Regarding Comparative Advertising, August 13, 1979.

 

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